HowHow precisely do media influence their readers, listeners and viewers? In this paper, we argue that any serious study of the psychology of media influence must incorporate a systematic analysis of media material. However, psychology presently lacks a methodology for doing this that is sensitive to context, relying on generalised methods like content or discourse analysis. In this paper, we develop an argument to support our development of a technique that we have called Media Framing Analysis (MFA), a formal procedure for conducting analyses of (primarily news) media texts. MFA draws on elements of existing framing research from communication and other social scientific research while at the same time incorporating features of particular relevance to psychology, such as narrative and characterisation.
Bibliographical note© 2009 The Authors. Journal Compilation © 2009 Blackwell Publishing Ltd The definitive version is available at wileyonlinelibrary.com
- media influence
- psychology of media influence
- systematic analysis
- Media Framing Analysis