The relationship between corporate websites and brand equity: A conceptual framework and research agenda

Evmorfia Argyriou, P J Kitchen, T C Melewar

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)575-599
Number of pages25
JournalInternational Journal of Market Research
Volume48
Issue number5
DOIs
Publication statusPublished - 2006

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