The relationship between corporate websites and brand equity: A conceptual framework and research agenda

Evmorfia Argyriou, P J Kitchen, T C Melewar

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)575-599
Number of pages25
JournalInternational Journal of Market Research
Volume48
Issue number5
DOIs
Publication statusPublished - 2006

Cite this

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title = "The relationship between corporate websites and brand equity: A conceptual framework and research agenda",
author = "Evmorfia Argyriou and Kitchen, {P J} and Melewar, {T C}",
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journal = "International Journal of Market Research",
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publisher = "Market Research Society",
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The relationship between corporate websites and brand equity: A conceptual framework and research agenda. / Argyriou, Evmorfia; Kitchen, P J; Melewar, T C.

In: International Journal of Market Research, Vol. 48, No. 5, 2006, p. 575-599.

Research output: Contribution to journalArticle

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AU - Argyriou, Evmorfia

AU - Kitchen, P J

AU - Melewar, T C

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JO - International Journal of Market Research

JF - International Journal of Market Research

SN - 1470-7853

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