The relationship between corporate websites and brand equity: A conceptual framework and research agenda

Research output: Contribution to journal › Article › peer-review

52 Citations (Scopus)

Original language	English
Pages (from-to)	575-599
Number of pages	25
Journal	International Journal of Market Research
Volume	48
Issue number	5
DOIs	https://doi.org/10.1177/147078530604800507
Publication status	Published - 2006

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AU - Melewar, T C

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