The relative influence of organisational commitment and job-satisfaction on service quality of customer-contact employees in banking call centres

Neeru Malhotra, Avinandan Mukherjee

Research output: Contribution to journalArticle

Abstract

An inter-disciplinary approach is adopted to provide a deeper understanding of the human resource-service quality relationship. The paper tests the relationships organisational commitment and job satisfaction have with service quality of customer-contact employees. Hypotheses are constructed by reviewing literature in the areas of human resource management and services marketing. A study comprising 342 employees was conducted in four telephone call centres of a major UK retail bank. Investigates how different forms of organisational commitment and job satisfaction influence the service quality delivered by contact employees. Findings indicate that job satisfaction and organisational commitment of employees have a significant impact on service quality delivered. The affective component of commitment was found to be more important than job satisfaction in determining service quality of customer-contact employees.
Original languageEnglish
Pages (from-to)162-174
Number of pages13
JournalJournal of Services Marketing
Volume18
Issue number3
DOIs
Publication statusPublished - 2004

Keywords

  • banking
  • call centres
  • customer services quality
  • human resource management
  • job satisfaction
  • United Kingdom

Fingerprint Dive into the research topics of 'The relative influence of organisational commitment and job-satisfaction on service quality of customer-contact employees in banking call centres'. Together they form a unique fingerprint.

Cite this