The relevance of marketing activities in the Swiss prescription drugs market: two empirical qualitative studies

Business & Economics

• Prescription Drugs 100%
• Marketing Activities 84%
• Qualitative Study 78%
• Delphi 65%
• Focus Groups 62%
• Marketing 60%
• Pharmaceuticals 27%
• Delphi Survey 23%
• Personal Selling 22%
• Healthcare 21%
• Opinion Leaders 21%
• Delphi Study 20%
• Health Insurance 20%
• Turnover 19%
• Middle Management 19%
• Serials 17%
• Ranking 16%
• Senior Management 16%
• Switzerland 16%
• Descriptive Statistics 16%
• Success Factors 15%
• Efficacy 15%
• Safety 14%
• Guidance 14%
• Content Analysis 14%
• Drugs 13%
• Planning 13%
• Physicians 11%
• Factors 11%
• Evaluation 8%
• Design Methodology 7%

Social Sciences

• Swiss 84%
• medication 70%
• marketing 66%
• drug 55%
• market 46%
• Group 24%
• sales 22%
• pharmaceutical 21%
• opinion leader 15%
• Health care professionals 12%
• health insurance 12%
• selling 11%
• turnover 11%
• Switzerland 11%
• descriptive statistics 11%
• ranking 10%
• Healthcare 9%
• physician 8%
• content analysis 8%
• promotion 8%
• planning 7%
• methodology 5%
• management 5%
• evaluation 5%
• interview 5%
• experience 3%

Medicine & Life Sciences

• Prescription Drugs 96%
• Marketing 88%
• Focus Groups 78%
• Delphi Technique 55%
• Pharmaceutical Preparations 25%
• Delivery of Health Care 24%
• Switzerland 22%
• Health Insurance 21%
• Consensus 19%
• Statistics 15%
• Interviews 13%
• Physicians 12%
• Safety 11%