The relevance of marketing activities in the Swiss prescription drugs market: two empirical qualitative studies

Keyphrases

• Delphi Method 100%
• Marketing Activity 100%
• Empirical Qualitative Research 100%
• Prescription Drug Market 100%
• Healthcare Professionals 66%
• Design Methodology 33%
• Switzerland 33%
• Managerial Position 33%
• Senior Management 33%
• Middle Managers 33%
• Health Insurance 33%
• Prescription Drugs 33%
• Pharmaceutical Companies 33%
• Delphi Survey 33%
• Focus Group Interviews 33%
• Descriptive Statistics 33%
• Personal Selling 33%
• Opinion Leaders 33%
• Delphi Study 33%
• Practical Experience 33%
• Product Properties 33%
• Marketing Factors 33%
• Marketing Success 33%
• Focus Group Survey 33%
• Personal Opinion 33%
• Interactive Procedure 33%
• Promotion Policy 33%
• Drug Markets 33%
• Sales Channels 33%

Social Sciences

• Focus Group 100%
• Qualitative Research 100%
• Delphi 100%
• Sales 50%
• Content Analysis 25%
• Descriptive Statistics 25%
• Switzerland 25%
• Personal Selling 25%
• Opinion Leader 25%
• Delphi Study 25%
• Design Methodology 25%
• Practical Implication 25%
• Turnover Rate 25%

Nursing and Health Professions

• Prescription Drug 100%
• Marketing 100%
• Qualitative Study 100%
• Health Care Personnel 20%
• Turnover Rate 20%
• Content Analysis 20%
• Efficacy 20%