The role of context and timeframe in moderating relationships within the theory of planned behaviour

Richard Cooke, David P. French

Research output: Contribution to journalArticle

Abstract

This study examined the moderating effect of context and timeframe on the predictive ability of Theory of Planned Behaviour (TPB) constructs. Three hundred and eighty-three students completed TPB measures either in a campus bar or a library and were randomly allocated to one of three timeframe conditions: tonight, tomorrow or next week. There was a threeway interaction such that the subjective norms of participants in a bar were more predictive of their intentions to binge drink that night, whereas thesubjective norms of participants in a library were less predictive of intentions to binge drink that night. This research provides empirical evidence that ignoring context may result in underestimation of the importance of normative factors in binge drinking. It also suggests that other research utilising the TPB needs to take greater account of the impact of context of data collection, which has been neglected to date.
Original languageEnglish
Pages (from-to)1225-1240
Number of pages16
JournalPsychology and Health
Volume26
Issue number9
Early online date28 Jun 2011
DOIs
Publication statusPublished - Sep 2011

Bibliographical note

This is an electronic version of an article published in Cooke, R & French, DP 2011, 'The role of context and timeframe in moderating relationships within the theory of planned behaviour', Psychology and health, vol 26, no. 9, pp. 1225-1240. Psychology and health is available online at http://www.tandfonline.com/openurl?genre=article&issn=0887-0446&volume=26&issue=9&spage=1225

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