The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies: A Scenario-based Investigation in the Context of Nanotechnology

Barbara Seegebarth, Christof Backhaus, David M. Woisetschläger

Research output: Contribution to journalArticlepeer-review

Fingerprint

Dive into the research topics of 'The Role of Emotions in Shaping Purchase Intentions for Innovations Using Emerging Technologies: A Scenario-based Investigation in the Context of Nanotechnology'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Medicine & Life Sciences