The role of market information in the diffusion of competing technology standards

Vasilios Theoharakis; Veronica Wong; Demetrios Vakratsas

The role of market information in the diffusion of competing technology standards

Vasilios Theoharakis, Veronica Wong, Demetrios Vakratsas

Marketing & Strategy

Research output: Chapter in Book/Published conference output › Chapter

Original language	English
Title of host publication	Proceedings of the Marketing Science Conference
Publication status	Published - 2004
Event	2004 INFORMS Marketing Science Conference - Rotterdam, Netherlands Duration: 23 Jun 2004 → 26 Jun 2004

Conference

Conference	2004 INFORMS Marketing Science Conference
Abbreviated title	2004 INFORMS
Country/Territory	Netherlands
City	Rotterdam
Period	23/06/04 → 26/06/04

Bibliographical note

Marketing Science Conference, Rotterdam (NL), 24-26 June 2004.

Cite this

@inbook{4c8a4ae22760449bb765f1fb37ba41ed,

title = "The role of market information in the diffusion of competing technology standards",

author = "Vasilios Theoharakis and Veronica Wong and Demetrios Vakratsas",

note = "Marketing Science Conference, Rotterdam (NL), 24-26 June 2004.; 2004 INFORMS Marketing Science Conference, 2004 INFORMS ; Conference date: 23-06-2004 Through 26-06-2004",

year = "2004",

language = "English",

booktitle = "Proceedings of the Marketing Science Conference",

}

TY - CHAP

T1 - The role of market information in the diffusion of competing technology standards

AU - Theoharakis, Vasilios

AU - Wong, Veronica

AU - Vakratsas, Demetrios

N1 - Marketing Science Conference, Rotterdam (NL), 24-26 June 2004.

PY - 2004

Y1 - 2004

M3 - Chapter

BT - Proceedings of the Marketing Science Conference

T2 - 2004 INFORMS Marketing Science Conference

Y2 - 23 June 2004 through 26 June 2004

ER -