The role of market information in the diffusion of competing technology standards

Vasilios Theoharakis, Veronica Wong, Demetrios Vakratsas

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationProceedings of the Marketing Science Conference
Publication statusPublished - 2004
Event2004 INFORMS Marketing Science Conference - Rotterdam, Netherlands
Duration: 23 Jun 200426 Jun 2004

Conference

Conference2004 INFORMS Marketing Science Conference
Abbreviated title2004 INFORMS
CountryNetherlands
CityRotterdam
Period23/06/0426/06/04

Bibliographical note

Marketing Science Conference, Rotterdam (NL), 24-26 June 2004.

Cite this

Theoharakis, V., Wong, V., & Vakratsas, D. (2004). The role of market information in the diffusion of competing technology standards. In Proceedings of the Marketing Science Conference