The role of market orientation in the business success of MNCs' UK subsidiaries

Riliang Qu*

*Corresponding author for this work

Research output: Contribution to journalArticle

Abstract

Purpose - The paper aims to explore the role of market orientation in the multinational company's subsidiary's business performance. Design/methodology/approach - The paper is based on a questionnaire survey/analysis of a sample of 252 foreign subsidiaries in the UK. Findings - The paper finds that market orientation is a key driver for business performance at foreign subsidiaries. However, the strength of its impact on performance depends on the subsidiary role. Originality/value - This is the first systematic investigation of the role of market orientation in multinational companies' subsidiaries.

Original languageEnglish
Pages (from-to)1181-1192
Number of pages12
JournalManagement Decision
Volume45
Issue number7
DOIs
Publication statusPublished - 2007

Keywords

  • business performance
  • market orientation
  • multinational companies
  • subsidiaries
  • United Kingdom

Fingerprint Dive into the research topics of 'The role of market orientation in the business success of MNCs' UK subsidiaries'. Together they form a unique fingerprint.

  • Cite this