E-business adoption rates in the agri-food sector are rather low, despite the fact that technical barriers have been mostly overcome during the last years and a large number of sophisticated offers are available. However, concerns about trust seem to impede the development of electronic relationships in the agri-food chains as trust is of particular importance in any exchange of agri-food products along the value chain. Drawing on existing research, characteristics and dimensions of trust are initially identified both in traditional and in electronic B2B relationships and a typology of trust is proposed. The aim of the paper is to provide an overview of the implementation and use of trust elements that e-commerce offers dedicated to agri-food sector. This assessment will show the current situation and discuss gaps for further improvement with the objective to facilitate the uptake of e-commerce in agri-food chains.
Bibliographical noteNOTICE: this is the author’s version of a work that was accepted for publication in Computers and Electronics in Agriculture. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Canavari, M, Fritz, M, Hofstede, G, Matopoulos, A & Vlachopoulou, M, 'The role of trust in the transition from traditional to electronic B2B relationships in agri-food chains', Computers and Electronics in Agriculture, vol 70, no. 2, pp. 321-327, (2010) DOI http://dx.doi.org/10.1016/j.compag.2009.08.014
- B2B relationships
- trust typology
- electronic trust
- agri-food chains