This paper explains how servitization disrupts long-established internal and external boundaries of product-focused manufacturers and investigates the root causes of servitization challenges. It draws from the collective experiences of 20 senior executives from ten multinational manufacturers involved in servitization, using a multiple case study approach, and employ a codebook thematic analysis technique. We develop an integrative framework based on the theoretical notions of power, competency and identity boundaries to offer insights into the root causes of various servitization-related challenges. This study contributes to the extant research by establishing rational links between organisational boundaries (internal and external) and servitization challenges in the interest of building a coherent and systematically integrated body of theory that can be successfully applied and built upon by future research.
|Number of pages||1|
|Journal||Academy of Management Proceedings|
|Early online date||26 Jul 2021|
|Publication status||Published - 1 Aug 2021|
|Event||81st Annual Meeting of the Academy of Management, AOM 2021 - |
Duration: 29 Jul 2021 → 4 Aug 2021