The Root Causes of Servitization Challenges: An Organisational Boundary Perspective

Ali Ziaee Bigdeli, Kawaljeet Kapoor, Andreas Schroeder, Omid Omidvar

Research output: Contribution to journalConference abstractpeer-review


This paper explains how servitization disrupts long-established internal and external boundaries of product-focused manufacturers and investigates the root causes of servitization challenges. It draws from the collective experiences of 20 senior executives from ten multinational manufacturers involved in servitization, using a multiple case study approach, and employ a codebook thematic analysis technique. We develop an integrative framework based on the theoretical notions of power, competency and identity boundaries to offer insights into the root causes of various servitization-related challenges. This study contributes to the extant research by establishing rational links between organisational boundaries (internal and external) and servitization challenges in the interest of building a coherent and systematically integrated body of theory that can be successfully applied and built upon by future research.
Original languageEnglish
Article number11762
Number of pages1
JournalAcademy of Management Proceedings
Issue number1
Early online date26 Jul 2021
Publication statusPublished - 1 Aug 2021
Event81st Annual Meeting of the Academy of Management, AOM 2021 -
Duration: 29 Jul 20214 Aug 2021


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