The service dominant logic of understanding why consumer’s co create online experiences by disclosing the intimate public and private self-image

Iftakar Haji, Christof Backhaus

Research output: Unpublished contribution to conferenceUnpublished Conference Paper

Fingerprint

Dive into the research topics of 'The service dominant logic of understanding why consumer’s co create online experiences by disclosing the intimate public and private self-image'. Together they form a unique fingerprint.

Business & Economics