| Original language | English |
|---|---|
| Title of host publication | AMA UK 2011 |
| Publication status | Published - Jul 2010 |
Research output
- 1 Abstract
-
Themes into how consumers conceptualise negative brand personality
Haji, I., Combe, I. & Farrell, A., 2011.Research output: Unpublished contribution to conference › Abstract
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