Themes into how consumers conceptualise negative brand personality

Iftakar Haji, Ian Combe, Andrew Farrell

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2011
EventBritish Academy of Management Conference 2011 - Aston University, Birmingham, United Kingdom
Duration: 12 Sep 201115 Sep 2011

Conference

ConferenceBritish Academy of Management Conference 2011
Abbreviated titleBAM 2011
CountryUnited Kingdom
CityBirmingham
Period12/09/1115/09/11

Cite this

Haji, I., Combe, I., & Farrell, A. (2011). Themes into how consumers conceptualise negative brand personality. Abstract from British Academy of Management Conference 2011, Birmingham, United Kingdom.