Themes into how consumers conceptualise negative brand personality

Iftakar Haji, Ian Combe, Andrew Farrell

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2011
EventBritish Academy of Management Conference 2011 - Aston University, Birmingham, United Kingdom
Duration: 12 Sep 201115 Sep 2011

Conference

ConferenceBritish Academy of Management Conference 2011
Abbreviated titleBAM 2011
CountryUnited Kingdom
CityBirmingham
Period12/09/1115/09/11

Cite this

Haji, I., Combe, I., & Farrell, A. (2011). Themes into how consumers conceptualise negative brand personality. Abstract from British Academy of Management Conference 2011, Birmingham, United Kingdom.
Haji, Iftakar ; Combe, Ian ; Farrell, Andrew. / Themes into how consumers conceptualise negative brand personality. Abstract from British Academy of Management Conference 2011, Birmingham, United Kingdom.
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title = "Themes into how consumers conceptualise negative brand personality",
author = "Iftakar Haji and Ian Combe and Andrew Farrell",
year = "2011",
language = "English",
note = "British Academy of Management Conference 2011, BAM 2011 ; Conference date: 12-09-2011 Through 15-09-2011",

}

Haji, I, Combe, I & Farrell, A 2011, 'Themes into how consumers conceptualise negative brand personality' British Academy of Management Conference 2011, Birmingham, United Kingdom, 12/09/11 - 15/09/11, .

Themes into how consumers conceptualise negative brand personality. / Haji, Iftakar; Combe, Ian; Farrell, Andrew.

2011. Abstract from British Academy of Management Conference 2011, Birmingham, United Kingdom.

Research output: Contribution to conferenceAbstract

TY - CONF

T1 - Themes into how consumers conceptualise negative brand personality

AU - Haji, Iftakar

AU - Combe, Ian

AU - Farrell, Andrew

PY - 2011

Y1 - 2011

M3 - Abstract

ER -

Haji I, Combe I, Farrell A. Themes into how consumers conceptualise negative brand personality. 2011. Abstract from British Academy of Management Conference 2011, Birmingham, United Kingdom.