Themes into how consumers conceptualise negative brand personality

Research output: Unpublished contribution to conference › Abstract

Original language	English
Publication status	Published - 2011
Event	British Academy of Management Conference 2011 - Aston University, Birmingham, United Kingdom Duration: 12 Sept 2011 → 15 Sept 2011

Conference	British Academy of Management Conference 2011
Abbreviated title	BAM 2011
Country/Territory	United Kingdom
City	Birmingham
Period	12/09/11 → 15/09/11

A systems approach to developing a unified methodology and deployment model to help maximize the impact of lean thinking and six sigma in organizations
Clegg, B. & Orme, R., 2011.
Research output: Unpublished contribution to conference › Abstract › peer-review
Evaluating interorganizational innovation teams in the health-care technology sector
Surtees, J., Knight, L. & Shipton, H., 2011.
Research output: Unpublished contribution to conference › Abstract › peer-review

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Strategic decision implementation
Shepherd, N. & Rudd, J., 2011.
Research output: Unpublished contribution to conference › Abstract

Research output