There's no place for branding when fighting fires!

Keith Glanfield, Leslie de Chernatony, T.C. Melewar

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventBritish Academy of Management Annual Conference - Belfast, United Kingdom
Duration: 9 Sep 201411 Sep 2014

Conference

ConferenceBritish Academy of Management Annual Conference
Abbreviated titleBAM 2014
CountryUnited Kingdom
CityBelfast
Period9/09/1411/09/14

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