There's no place for branding when fighting fires!

Keith Glanfield, Leslie de Chernatony, T.C. Melewar

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original languageEnglish
Publication statusPublished - 2014
EventBritish Academy of Management Annual Conference - Belfast, United Kingdom
Duration: 9 Sept 2014 → 11 Sept 2014

Conference

ConferenceBritish Academy of Management Annual Conference
Abbreviated titleBAM 2014
Country/TerritoryUnited Kingdom
CityBelfast
Period9/09/14 → 11/09/14

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