Literature concerned with attitudes toward transgender (TG) individuals has been found to be lacking. Predominant research is quantitative and the few qualitative studies either investigated TG experience or attitudes of those with personal experience of TG people. This study investigated this topic using a qualitative approach employing semi-structured interviews exploring beliefs, understanding, and experience of TG people. Foucauldian Discourse Analysis was used to analyze the language used to construct a “transgender” discourse. Participants were cisgender, heterosexual, female participants from Black and ethnic minority backgrounds (n = 6). Prevalent discourses were; “Heteronormativity as a Benchmark,” “The Ease of Disclosure’“ and “Actualising the Other.” Participants consistently drew on discourse that constructed TG as “other.” Findings indicate a need to attend to context, as well as content, when exploring attitudes and that covert forms of prejudice need to be addressed and could inform anti-prejudice interventions and the creation of future transphobia measurements.