Thinking and acting strategically: new challenges for interrogating strategy

David C. Wilson, Paula Jarzabkowski

Research output: Contribution to journalArticlepeer-review


This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.
Original languageEnglish
Pages (from-to)14-20
Number of pages7
JournalEuropean Management Journal
Issue number1
Publication statusPublished - 2004


  • strategy
  • practice
  • levels of analysis
  • challenges
  • international perspectives


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