This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.
- levels of analysis
- international perspectives
Wilson, D. C., & Jarzabkowski, P. (2004). Thinking and acting strategically: new challenges for interrogating strategy. European Management Journal, 1(1), 14-20. https://doi.org/10.1057/palgrave.emr.1500008