“This beer is off!”: building a dialogue game for servitization

Research output: Chapter in Book/Report/Conference proceedingConference publication

Abstract

Purpose: Development and evaluation of a prototype dialogue game for servitization is reported.
Design/methodology/approach: This paper reports the design of the iServe game, from user centered design, through implementation using the Unity games engine to evaluation, a process which took 270 researcher hours.
Findings: No relationship was found between either age or gaming experience and usability. Participants who identified themselves as non-experts in servitization recognized the potential of the game to teach servitization concepts to other novice learners.
Originality/value: The potential of business games for education and executive development has been recognized but factors, including high development cost, inhibit their uptake. Games engines offer a potential solution.
Original languageEnglish
Title of host publicationServitization : the theory and impact
Subtitle of host publicationproceedings of the spring servitization conference 18 – 19 May 2015, SSC2015
EditorsTim Baines, David K. Harrison
Place of PublicationBirmingham (UK)
PublisherAston University
Pages91-98
Number of pages8
ISBN (Electronic)978-1-85449-492-4
Publication statusPublished - May 2015
EventSpring Servitization Conference SSC2015 - Birmingham, United Kingdom
Duration: 18 May 201519 May 2015

Conference

ConferenceSpring Servitization Conference SSC2015
CountryUnited Kingdom
CityBirmingham
Period18/05/1519/05/15

Bibliographical note

© Aston Business School

Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1

Keywords

  • serious games
  • game design
  • evaluation

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  • Research Output

    • 2 Conference contribution
    • 1 Scholarly edition

    Digital resources and their role in advanced service provision: a VRIN analysis

    Schroeder, A. & Kotlarsky, J., May 2015, Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015. Baines, T. & Harrison, D. K. (eds.). Birmingham (UK): Aston University, p. 67-74 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference publication

    Open Access
    File
  • Identifying (territorial) tensions in the servitization value chain

    Burton, J., Story, V., Zolkiewski, J., Raddats, C., Baines, T. S. & Medway, D., May 2015, Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015. Baines, T. & Harrison, D. K. (eds.). Birmingham (UK): Aston University, p. 243-250 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference publication

    Open Access
    File
  • Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015

    Baines, T. (ed.) & Harrison, D. K. (ed.), May 2015, Birmingham (UK): Aston University. 312 p.

    Research output: Book/ReportScholarly edition

    Open Access
    File

    Cite this

    Uren, V., & Petridis, P. (2015). “This beer is off!”: building a dialogue game for servitization. In T. Baines, & D. K. Harrison (Eds.), Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015 (pp. 91-98). Aston University.