“This beer is off!”: building a dialogue game for servitization

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Purpose: Development and evaluation of a prototype dialogue game for servitization is reported.
Design/methodology/approach: This paper reports the design of the iServe game, from user centered design, through implementation using the Unity games engine to evaluation, a process which took 270 researcher hours.
Findings: No relationship was found between either age or gaming experience and usability. Participants who identified themselves as non-experts in servitization recognized the potential of the game to teach servitization concepts to other novice learners.
Originality/value: The potential of business games for education and executive development has been recognized but factors, including high development cost, inhibit their uptake. Games engines offer a potential solution.
Original languageEnglish
Title of host publicationServitization : the theory and impact
Subtitle of host publicationproceedings of the spring servitization conference 18 – 19 May 2015, SSC2015
EditorsTim Baines, David K. Harrison
Place of PublicationBirmingham (UK)
PublisherAston University
Pages91-98
Number of pages8
ISBN (Electronic)978-1-85449-492-4
Publication statusPublished - May 2015
EventSpring Servitization Conference SSC2015 - Birmingham, United Kingdom
Duration: 18 May 201519 May 2015

Conference

ConferenceSpring Servitization Conference SSC2015
CountryUnited Kingdom
CityBirmingham
Period18/05/1519/05/15

Fingerprint

Beer
Engines
Education
Costs
Industry
User centered design

Bibliographical note

© Aston Business School

Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1

Keywords

  • serious games
  • game design
  • evaluation

Cite this

Uren, V., & Petridis, P. (2015). “This beer is off!”: building a dialogue game for servitization. In T. Baines, & D. K. Harrison (Eds.), Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015 (pp. 91-98). Birmingham (UK): Aston University.
Uren, Victoria ; Petridis, Panagiotis. / “This beer is off!” : building a dialogue game for servitization. Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015. editor / Tim Baines ; David K. Harrison. Birmingham (UK) : Aston University, 2015. pp. 91-98
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title = "“This beer is off!”: building a dialogue game for servitization",
abstract = "Purpose: Development and evaluation of a prototype dialogue game for servitization is reported.Design/methodology/approach: This paper reports the design of the iServe game, from user centered design, through implementation using the Unity games engine to evaluation, a process which took 270 researcher hours.Findings: No relationship was found between either age or gaming experience and usability. Participants who identified themselves as non-experts in servitization recognized the potential of the game to teach servitization concepts to other novice learners.Originality/value: The potential of business games for education and executive development has been recognized but factors, including high development cost, inhibit their uptake. Games engines offer a potential solution.",
keywords = "serious games, game design, evaluation",
author = "Victoria Uren and Panagiotis Petridis",
note = "{\circledC} Aston Business School Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1",
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Uren, V & Petridis, P 2015, “This beer is off!”: building a dialogue game for servitization. in T Baines & DK Harrison (eds), Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015. Aston University, Birmingham (UK), pp. 91-98, Spring Servitization Conference SSC2015, Birmingham, United Kingdom, 18/05/15.

“This beer is off!” : building a dialogue game for servitization. / Uren, Victoria; Petridis, Panagiotis.

Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015. ed. / Tim Baines; David K. Harrison. Birmingham (UK) : Aston University, 2015. p. 91-98.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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T2 - building a dialogue game for servitization

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AU - Petridis, Panagiotis

N1 - © Aston Business School Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1

PY - 2015/5

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N2 - Purpose: Development and evaluation of a prototype dialogue game for servitization is reported.Design/methodology/approach: This paper reports the design of the iServe game, from user centered design, through implementation using the Unity games engine to evaluation, a process which took 270 researcher hours.Findings: No relationship was found between either age or gaming experience and usability. Participants who identified themselves as non-experts in servitization recognized the potential of the game to teach servitization concepts to other novice learners.Originality/value: The potential of business games for education and executive development has been recognized but factors, including high development cost, inhibit their uptake. Games engines offer a potential solution.

AB - Purpose: Development and evaluation of a prototype dialogue game for servitization is reported.Design/methodology/approach: This paper reports the design of the iServe game, from user centered design, through implementation using the Unity games engine to evaluation, a process which took 270 researcher hours.Findings: No relationship was found between either age or gaming experience and usability. Participants who identified themselves as non-experts in servitization recognized the potential of the game to teach servitization concepts to other novice learners.Originality/value: The potential of business games for education and executive development has been recognized but factors, including high development cost, inhibit their uptake. Games engines offer a potential solution.

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Uren V, Petridis P. “This beer is off!”: building a dialogue game for servitization. In Baines T, Harrison DK, editors, Servitization : the theory and impact: proceedings of the spring servitization conference 18 – 19 May 2015, SSC2015. Birmingham (UK): Aston University. 2015. p. 91-98