Tourists' Travel Motivations During Crises: Lessons from the COVID-19 Pandemic

Kaitano Dube (Editor), Godwell Nhamo (Editor), M. P. Swart (Editor), Rasha Kassem, Chanaka Ganepola

Research output: Chapter in Book/Published conference outputChapter (peer-reviewed)peer-review


This study seeks to explore tourists’ travel motivation during the COVID-19 pandemic. This study presents findings from an online questionnaire sent to 166 tourists in various regions, including Europe, America, Australasia, Asia and Africa. This study identified seven travel motivators but found that the COVID-19 vaccine and guaranteed refund schemes are the prime motivators of future travel in all regions. Most younger participants consider the vaccine a prime motivator for post-COVID-19 travel. Although not as significant, hygiene is also identified as a travel motivator and is appreciated more by females than males. Moreover, the majority of participants in the age group (20–29 years old), those living with dependents and relatively low-income earners (income
Original languageEnglish
Title of host publicationCOVID-19, Tourist Destinations and Prospects for Recovery
Subtitle of host publicationVolume One: A Global Perspective
Number of pages20
ISBN (Electronic)9783031222573
ISBN (Print)9783031222566
Publication statusPublished - 2 Mar 2023


  • COVID-19
  • Crisis management
  • Tourism
  • Travel motivation


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