TY - JOUR
T1 - Toward a View of Complementarity
T2 - Trust and Policy Influence Effects of Corporate Social Responsibility and Corporate Political Activity
AU - Liedong, Tahiru Azaaviele
AU - Ghobadian, Abby
AU - Rajwani, Tazeeb
AU - O'Regan, Nicholas
PY - 2015/6/1
Y1 - 2015/6/1
N2 - The extant literature argues that nonmarket strategies can establish, sustain, or enhance a firm’s competitive advantage. Less clear is how and why effective nonmarket strategies influence a firm’s competitiveness. Moreover, the extant literature tends to examine the two building blocks of nonmarket strategy—corporate social responsibility (CSR) and corporate political activity (CPA)—separately. In this article, we extend trust to the nonmarket environment. We analyze how CSR and CPA complement each other to create strong trust between firms and the polity, and how they consequently influence government policy. We show the mediating role of trust in policy influence, and argue that CSR and CPA should be aligned for the successful influence of salient government policy.
AB - The extant literature argues that nonmarket strategies can establish, sustain, or enhance a firm’s competitive advantage. Less clear is how and why effective nonmarket strategies influence a firm’s competitiveness. Moreover, the extant literature tends to examine the two building blocks of nonmarket strategy—corporate social responsibility (CSR) and corporate political activity (CPA)—separately. In this article, we extend trust to the nonmarket environment. We analyze how CSR and CPA complement each other to create strong trust between firms and the polity, and how they consequently influence government policy. We show the mediating role of trust in policy influence, and argue that CSR and CPA should be aligned for the successful influence of salient government policy.
UR - http://journals.sagepub.com/doi/10.1177/1059601114560064
U2 - 10.1177/1059601114560064
DO - 10.1177/1059601114560064
M3 - Article
VL - 40
SP - 405
EP - 427
JO - Group and Organization Management
JF - Group and Organization Management
SN - 1059-6011
IS - 3
ER -