Towards a measure of marketing resource styles

Graham J. Hooley, Gordon E. Greenley, J. Cadogan, H. Muhlbacker, J. Fahy, S Chetty (Editor), B Collins (Editor)

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Unpublished - 2001
Event	Proceedings ANZMAC Conference - Auckland Duration: 1 Dec 2001 → 5 Dec 2001

Conference	Proceedings ANZMAC Conference
City	Auckland
Period	1/12/01 → 5/12/01

Cite this

@conference{60f5c24837f6411fb09385d91d7c6a4a,

title = "Towards a measure of marketing resource styles",

author = "Hooley, {Graham J.} and Greenley, {Gordon E.} and J. Cadogan and H. Muhlbacker and J. Fahy and S Chetty and B Collins",

year = "2001",

language = "English",

note = "Proceedings ANZMAC Conference ; Conference date: 01-12-2001 Through 05-12-2001",

}