Towards a measure of marketing resource styles

Graham J. Hooley, Gordon E. Greenley, J. Cadogan, H. Muhlbacker, J. Fahy, S Chetty (Editor), B Collins (Editor)

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusUnpublished - 2001
EventProceedings ANZMAC Conference - Auckland
Duration: 1 Dec 20015 Dec 2001

Conference

ConferenceProceedings ANZMAC Conference
CityAuckland
Period1/12/015/12/01

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