Towards an operations strategy for product-centric servitization

Tim Baines, Howard Lightfoot, Joe Peppard, Mark Johnson, Ashutosh Tiwari, Essam Shehab, Morgan Swink

Research output: Contribution to journalArticle

Abstract

Purpose – This paper aims to present a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services.

Design/methodology/approach – First, the key definitions and literature sources directly associated with servitization of manufacturing are established. Then, a theoretical framework that categorises the key characteristics of a manufacturer's operations strategy is developed and this is populated using both evidence from the extant literature and empirical data.

Findings – The framework captures a set of operations principles, structures and processes that can guide a manufacturer in the delivery of product-centric servitized offering. These are illustrated and contrasted against operations that deliver purely product (production operations) and those which deliver purely services (services operations).

Research limitations/implications – The work is based on a review of the literature supported by data collected from an exploratory case study. Whilst it provides an essential platform, further research will be needed to validate the framework.

Originality/value – The principal contribution of this paper is a framework that captures the key characteristics of operations for product-centric servitized manufacture.
Original languageEnglish
Pages (from-to)494-519
Number of pages26
JournalInternational Journal of Operations and Production Management
Volume29
Issue number5
DOIs
Publication statusPublished - 24 Apr 2009

Fingerprint

Operations strategy
Service economy
Theoretical framework
Empirical data
Manufacturing
Design methodology
Manufacturing firms
Service operations

Keywords

  • operations management
  • product management
  • service operations
  • services marketing

Cite this

Baines, Tim ; Lightfoot, Howard ; Peppard, Joe ; Johnson, Mark ; Tiwari, Ashutosh ; Shehab, Essam ; Swink, Morgan. / Towards an operations strategy for product-centric servitization. In: International Journal of Operations and Production Management. 2009 ; Vol. 29, No. 5. pp. 494-519.
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Towards an operations strategy for product-centric servitization. / Baines, Tim; Lightfoot, Howard; Peppard, Joe; Johnson, Mark; Tiwari, Ashutosh; Shehab, Essam; Swink, Morgan.

In: International Journal of Operations and Production Management, Vol. 29, No. 5, 24.04.2009, p. 494-519.

Research output: Contribution to journalArticle

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