'Hearables' have become important in the aging population. This study investigates whether smart technologies help middle-aged and elderly people accept hearing aid devices in smart cities of China. The authors adopt the PLS-SEM framework to analyze the factors that affect behavioral intention towards adopting hearing aids in smart cities. In order to avoid common method bias, Harman's single factor method is also carried out to make sure the instrument does not introduce a bias. The findings suggest that perceived playfulness and perceived usefulness are principal determinants of hearing aids adoption. In contrast, perceived ease of use, a factor always stressed in literature, does not matter significantly. The results reveal that smart technologies enable patients to access professional services and instructions playfully, which reduces obstacles to adopt hearing aids. This study provides novel insights for policymakers and manufacturers to expand hearing aid adoption by facilitating smart infrastructure and technologies.
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- Information Systems and Management
- Management Science and Operations Research
- Strategy and Management
- Computer Science Applications
- Business and International Management