Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers?

Jo Lumsden

Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers?

Jo Lumsden^*

^*Corresponding author for this work

Computer Science Research Group

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

Trust is a critical component of business to consumer (B2C) e-Commerce success. In the absence of typical environmental cues that consumers use to assess vendor trustworthiness in the offline retail context, online consumers often rely on trust triggers embedded within e-Commerce websites to contribute to the establishment of sufficient trust to make an online purchase. This paper presents and discusses the results of a series of studies which took an initial look at the extent to which the context or manner in which trust triggers are evaluated may exert influence on the perceived importance attributed to individual triggers. We hope that our investigations will help inform the evaluation approaches adopted to assess consumer trust. © 2009 The Author.

Original language	English
Title of host publication	Proceedings of the 23rd British HCI group annual conference on people and computers
Subtitle of host publication	celebrating people and technology
Publisher	British Computer Society
Pages	214-223
Number of pages	10
ISBN (Print)	9781906124878
Publication status	Published - 2009
Event	23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology - Cambridge, United Kingdom Duration: 1 Sept 2009 → 5 Sept 2009

Conference

Conference	23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology
Country/Territory	United Kingdom
City	Cambridge
Period	1/09/09 → 5/09/09

Keywords

e-commerce
trust trigger
trust
evaluation

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Triggering trustSubmitted manuscript, 462 KB

http://dl.acm.org/citation.cfm?id=1671011.1671037&coll=DL&dl=ACM&CFID=163360521&CFTOKEN=85627785

Cite this

Lumsden, J. (2009). Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers? In Proceedings of the 23rd British HCI group annual conference on people and computers: celebrating people and technology (pp. 214-223). British Computer Society . http://dl.acm.org/citation.cfm?id=1671011.1671037&coll=DL&dl=ACM&CFID=163360521&CFTOKEN=85627785

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title = "Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers?",

abstract = "Trust is a critical component of business to consumer (B2C) e-Commerce success. In the absence of typical environmental cues that consumers use to assess vendor trustworthiness in the offline retail context, online consumers often rely on trust triggers embedded within e-Commerce websites to contribute to the establishment of sufficient trust to make an online purchase. This paper presents and discusses the results of a series of studies which took an initial look at the extent to which the context or manner in which trust triggers are evaluated may exert influence on the perceived importance attributed to individual triggers. We hope that our investigations will help inform the evaluation approaches adopted to assess consumer trust. {\textcopyright} 2009 The Author.",

keywords = "e-commerce, trust trigger, trust, evaluation",

author = "Jo Lumsden",

year = "2009",

language = "English",

isbn = "9781906124878",

pages = "214--223",

booktitle = "Proceedings of the 23rd British HCI group annual conference on people and computers",

publisher = "British Computer Society ",

note = "23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology ; Conference date: 01-09-2009 Through 05-09-2009",

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Lumsden, J 2009, Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers? in Proceedings of the 23rd British HCI group annual conference on people and computers: celebrating people and technology. British Computer Society , pp. 214-223, 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology, Cambridge, United Kingdom, 1/09/09. <http://dl.acm.org/citation.cfm?id=1671011.1671037&coll=DL&dl=ACM&CFID=163360521&CFTOKEN=85627785>

Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers? / Lumsden, Jo.
Proceedings of the 23rd British HCI group annual conference on people and computers: celebrating people and technology. British Computer Society , 2009. p. 214-223.

Research output: Chapter in Book/Published conference output › Conference publication

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T1 - Triggering trust

T2 - 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology

AU - Lumsden, Jo

PY - 2009

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N2 - Trust is a critical component of business to consumer (B2C) e-Commerce success. In the absence of typical environmental cues that consumers use to assess vendor trustworthiness in the offline retail context, online consumers often rely on trust triggers embedded within e-Commerce websites to contribute to the establishment of sufficient trust to make an online purchase. This paper presents and discusses the results of a series of studies which took an initial look at the extent to which the context or manner in which trust triggers are evaluated may exert influence on the perceived importance attributed to individual triggers. We hope that our investigations will help inform the evaluation approaches adopted to assess consumer trust. © 2009 The Author.

AB - Trust is a critical component of business to consumer (B2C) e-Commerce success. In the absence of typical environmental cues that consumers use to assess vendor trustworthiness in the offline retail context, online consumers often rely on trust triggers embedded within e-Commerce websites to contribute to the establishment of sufficient trust to make an online purchase. This paper presents and discusses the results of a series of studies which took an initial look at the extent to which the context or manner in which trust triggers are evaluated may exert influence on the perceived importance attributed to individual triggers. We hope that our investigations will help inform the evaluation approaches adopted to assess consumer trust. © 2009 The Author.

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KW - trust trigger

KW - trust

KW - evaluation

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M3 - Conference publication

SN - 9781906124878

SP - 214

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BT - Proceedings of the 23rd British HCI group annual conference on people and computers

PB - British Computer Society

Y2 - 1 September 2009 through 5 September 2009

ER -

Triggering trust: to what extent does the question influence the answer when evaluating the perceived importance of trust triggers?

Abstract

Conference

Keywords

Access to Document

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