Trust and shopping

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• 2008

  Grey market e-shopping and trust building practices in China

  De Kervenoael, R. & Aykaç, D. S. Ö., 30 Nov 2008, Trust and new technologies: marketing and management on the Internet and mobile media. Kautonen, T. & Karjaluoto, H. (eds.). Cheltenham (UK): Edward Elgar, p. 56-73 18 p.

  Research output: Chapter in Book/Published conference output › Chapter

  3   Link opens in a new tab Citations (Scopus)