Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
EventEuropean Association for Education and Research in Commercial Distribution Conference - Valencia, Spain
Duration: 3 Jul 20135 Jul 2013

Conference

ConferenceEuropean Association for Education and Research in Commercial Distribution Conference
CountrySpain
CityValencia
Period3/07/135/07/13

Cite this

Lewis, J., Whysall, P., & Foster, C. (2013). Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain.