Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2013
EventEuropean Association for Education and Research in Commercial Distribution Conference - Valencia, Spain
Duration: 3 Jul 20135 Jul 2013

Conference

ConferenceEuropean Association for Education and Research in Commercial Distribution Conference
CountrySpain
CityValencia
Period3/07/135/07/13

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