Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2013
EventEuropean Association for Education and Research in Commercial Distribution Conference - Valencia, Spain
Duration: 3 Jul 20135 Jul 2013

Conference

ConferenceEuropean Association for Education and Research in Commercial Distribution Conference
CountrySpain
CityValencia
Period3/07/135/07/13

Cite this

Lewis, J., Whysall, P., & Foster, C. (2013). Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain.
Lewis, Julie ; Whysall, Paul ; Foster, Carley. / Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain.
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author = "Julie Lewis and Paul Whysall and Carley Foster",
year = "2013",
language = "English",
note = "European Association for Education and Research in Commercial Distribution Conference ; Conference date: 03-07-2013 Through 05-07-2013",

}

Lewis, J, Whysall, P & Foster, C 2013, 'Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector', Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain, 3/07/13 - 5/07/13.

Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. / Lewis, Julie; Whysall, Paul; Foster, Carley.

2013. Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

AU - Lewis, Julie

AU - Whysall, Paul

AU - Foster, Carley

PY - 2013

Y1 - 2013

M3 - Paper

ER -

Lewis J, Whysall P, Foster C. Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. 2013. Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain.