Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis; Paul Whysall; Carley Foster

Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

Original language	English
Publication status	Published - 2013
Event	European Association for Education and Research in Commercial Distribution Conference - Valencia, Spain Duration: 3 Jul 2013 → 5 Jul 2013

Conference

Conference	European Association for Education and Research in Commercial Distribution Conference
Country/Territory	Spain
City	Valencia
Period	3/07/13 → 5/07/13

Cite this

@conference{b9f860d4a8594be69e716cfa102fd3be,

title = "Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector",

author = "Julie Lewis and Paul Whysall and Carley Foster",

year = "2013",

language = "English",

note = "European Association for Education and Research in Commercial Distribution Conference ; Conference date: 03-07-2013 Through 05-07-2013",

}

Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. / Lewis, Julie; Whysall, Paul; Foster, Carley.
2013. Paper presented at European Association for Education and Research in Commercial Distribution Conference, Valencia, Spain.

Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

TY - CONF

T1 - Understanding the Key Challenges Associated with Going Multi-channel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

AU - Lewis, Julie

AU - Whysall, Paul

AU - Foster, Carley

PY - 2013

Y1 - 2013

M3 - Unpublished Conference Paper

T2 - European Association for Education and Research in Commercial Distribution Conference

Y2 - 3 July 2013 through 5 July 2013

ER -