Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventThe Oxford Retail Futures Conference - Oxford University , Oxford, United Kingdom
Duration: 10 Dec 201212 Dec 2012

Conference

ConferenceThe Oxford Retail Futures Conference
CountryUnited Kingdom
CityOxford
Period10/12/1212/12/12

Cite this

Lewis, J., Whysall, P., & Foster, C. (2012). Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. Paper presented at The Oxford Retail Futures Conference , Oxford, United Kingdom.