Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 2012
EventThe Oxford Retail Futures Conference - Oxford University , Oxford, United Kingdom
Duration: 10 Dec 201212 Dec 2012


ConferenceThe Oxford Retail Futures Conference
Country/TerritoryUnited Kingdom

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