Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

Julie Lewis, Paul Whysall, Carley Foster

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2012
EventThe Oxford Retail Futures Conference - Oxford University , Oxford, United Kingdom
Duration: 10 Dec 201212 Dec 2012

Conference

ConferenceThe Oxford Retail Futures Conference
CountryUnited Kingdom
CityOxford
Period10/12/1212/12/12

Cite this

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title = "Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector",
author = "Julie Lewis and Paul Whysall and Carley Foster",
year = "2012",
language = "English",
note = "The Oxford Retail Futures Conference ; Conference date: 10-12-2012 Through 12-12-2012",

}

Lewis, J, Whysall, P & Foster, C 2012, 'Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector', Paper presented at The Oxford Retail Futures Conference , Oxford, United Kingdom, 10/12/12 - 12/12/12.

Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector. / Lewis, Julie; Whysall, Paul; Foster, Carley.

2012. Paper presented at The Oxford Retail Futures Conference , Oxford, United Kingdom.

Research output: Contribution to conferencePaper

TY - CONF

T1 - Understanding the Key Drivers of, and Technology Related Issues Associated with Going Multichannel: Preliminary Findings from an Exploratory Study in the UK Retail Sector

AU - Lewis, Julie

AU - Whysall, Paul

AU - Foster, Carley

PY - 2012

Y1 - 2012

UR - http://irep.ntu.ac.uk/id/eprint/21667/1/PubSub1051_Foster.pdf

M3 - Paper

ER -