Understanding Value of Social Media in Supply Chain Management

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The purpose of the paper is to extend the social media analytics frameworks reported in the existing literature to create value from the data captured from heterogenous social media and IoT sources in a global supply-chain. The paper will aid the practitioners to understand the importance of focussed analysis and the key requirements for this analysis by offering a guide to organisational needs. The framework and requirements proposed in the paper will aid managers to capture value from the data (i.e. gain key insights) and augment human decision-making.
Original languageEnglish
Title of host publicationProceedings of the 26 th EurOMA Conference
Place of PublicationHelsinki, Finland
Number of pages10
Publication statusPublished - 19 Jun 2019
Event26th European Operations Management Association Conference 2019 - Helsinki, Finland
Duration: 17 Jun 201919 Jun 2019


Conference26th European Operations Management Association Conference 2019
Abbreviated titleEurOMA 2019


Bibliographical note

© 2019 The Authors

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