@inproceedings{15849a5befa94785b15bc7da89021792,
title = "Unlock your insight: employing a gamified app to engage manufacturers with servitization",
abstract = "This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization{\textquoteright}s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.",
keywords = "servitization, gamification, dissemination, strategy",
author = "Daniel Andrews and Tim Baines and Jessica Hall and Tony Woods",
note = "{\textcopyright} 2017 The Authors Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1; 24th EurOMA conference ; Conference date: 01-07-2017 Through 05-07-2017",
year = "2017",
month = jul,
day = "5",
language = "English",
booktitle = "EurOMA 2017",
}