Unlock your insight:   employing a gamified app to engage manufacturers with servitization

Daniel Andrews; Tim Baines; Jessica Hall; Tony Woods

Unlock your insight: employing a gamified app to engage manufacturers with servitization

Daniel Andrews, Tim Baines, Jessica Hall, Tony Woods

Research output: Chapter in Book/Published conference output › Conference publication

Abstract

This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization’s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.

Original language	English
Title of host publication	EurOMA 2017
Number of pages	10
Publication status	Published - 5 Jul 2017
Event	24th EurOMA conference - Edinburgh, United Kingdom Duration: 1 Jul 2017 → 5 Jul 2017

Conference

Conference	24th EurOMA conference
Country	United Kingdom
City	Edinburgh
Period	1/07/17 → 5/07/17

Bibliographical note

© 2017 The Authors
Funding: EPSRC Grants Ref EP/K014064/1, EP/K014072/1, EP/K014080/1

Keywords

servitization
gamification
dissemination
strategy

Access to Document

Unlock Your Insight
© 2017 The Authors
Accepted author manuscript, 679 KB

Cite this

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title = "Unlock your insight: employing a gamified app to engage manufacturers with servitization",

abstract = "This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization{\textquoteright}s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.",

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AU - Baines, Tim

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N2 - This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization’s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.

AB - This paper discusses the creation and dissemination of the gamified software application Unlock Your Insight. The app is based on an original workshop activity designed to engage representatives from the manufacturing industry with research into servitization. Both the workshop activity and the app encourage participants and users to reflect upon their organization’s competitive strategy; comparing their current and future visions in relation to the competitiveness of their product, price or package that they offer their customers. We argue that the gamification and digitalization of the activity allowed servitization research to be disseminated further and more quickly than previously possible.

KW - servitization

KW - gamification

KW - dissemination

KW - strategy

UR - https://unlockyourinsight.co.uk/

UR - http://doi.org/10.17036/researchdata.aston.ac.uk.00000200

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