Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases
- Debarun Chakraborty*
- , Aruna Polisetty
- , Sowmya G
- , Nripendra P. Rana
- , Sangeeta Khorana
*Corresponding author for this work
- Symbiosis Institute of Business Management (SIBM), Nagpur
- Constituent of Symbiosis International (Deemed University)
- VIT Business School
- Qatar University
Research output: Contribution to journal › Article › peer-review
65
Link opens in a new tab
Citations
(Scopus)