TY - GEN
T1 - Unveiling the potential of ITS: Market research analysis
AU - Zaldivar, Ivan
AU - Corral, Victor
AU - Anoyrkati, Eleni
AU - Bojkova, Viara
AU - Leal, Xavier
AU - Avarello, Alba
AU - Garcia-Perez, Alexeis
PY - 2019/1/1
Y1 - 2019/1/1
N2 - The ITS market is changing rapidly shaping the near future of a brand new world. This paper aims to provide an understanding of this ever-changing world, analysing current markets, trends and initiatives which will eventually contribute in developing new business models and incentives in order to accelerate the ITS deployment in Europe. The paper provides a general ITS market watch including an overview of the market and it identifies the current needs and trends of ITS solutions. In addition to this, the research is based on four case studies both in terms of market analysis and stakeholders’ analysis.
AB - The ITS market is changing rapidly shaping the near future of a brand new world. This paper aims to provide an understanding of this ever-changing world, analysing current markets, trends and initiatives which will eventually contribute in developing new business models and incentives in order to accelerate the ITS deployment in Europe. The paper provides a general ITS market watch including an overview of the market and it identifies the current needs and trends of ITS solutions. In addition to this, the research is based on four case studies both in terms of market analysis and stakeholders’ analysis.
KW - Intelligent Transport Systems
KW - Market research
UR - https://link.springer.com/chapter/10.1007/978-3-030-02305-8_28
U2 - 10.1007/978-3-030-02305-8_28
DO - 10.1007/978-3-030-02305-8_28
M3 - Conference publication
SN - 9783030023041
T3 - Advances in Intelligent Systems and Computing
SP - 233
EP - 240
BT - Data Analytics
PB - Springer
CY - United Kingdom
T2 - 4th Conference on Sustainable Urban Mobility, CSUM 2018
Y2 - 24 May 2018 through 25 May 2018
ER -