Usability in e-Commerce websites: the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes

Evmorfia Argyriou, T C Melewar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006
EditorsGeorge J. Avonlitis, Nikolaos Papavassiliou, Paulina Papastathopoulou
PagesCD ROM
Publication statusPublished - 2006
Event35th European Marketing Academy Conference - Athens, Greece
Duration: 23 May 200626 May 2006

Conference

Conference35th European Marketing Academy Conference
Abbreviated titleEMAC 2006
CountryGreece
CityAthens
Period23/05/0626/05/06
OtherSustainable marketing leadership : a synthesis of polymorphous axioms, strategies and tactics

Cite this

Argyriou, E., & Melewar, T. C. (2006). Usability in e-Commerce websites: the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. In G. J. Avonlitis, N. Papavassiliou, & P. Papastathopoulou (Eds.), Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006 (pp. CD ROM)
Argyriou, Evmorfia ; Melewar, T C. / Usability in e-Commerce websites : the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. editor / George J. Avonlitis ; Nikolaos Papavassiliou ; Paulina Papastathopoulou. 2006. pp. CD ROM
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year = "2006",
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Argyriou, E & Melewar, TC 2006, Usability in e-Commerce websites: the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. in GJ Avonlitis, N Papavassiliou & P Papastathopoulou (eds), Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. pp. CD ROM, 35th European Marketing Academy Conference, Athens, Greece, 23/05/06.

Usability in e-Commerce websites : the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. / Argyriou, Evmorfia; Melewar, T C.

Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. ed. / George J. Avonlitis; Nikolaos Papavassiliou; Paulina Papastathopoulou. 2006. p. CD ROM.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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T1 - Usability in e-Commerce websites

T2 - the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes

AU - Argyriou, Evmorfia

AU - Melewar, T C

PY - 2006

Y1 - 2006

M3 - Conference contribution

SP - CD ROM

BT - Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006

A2 - Avonlitis, George J.

A2 - Papavassiliou, Nikolaos

A2 - Papastathopoulou, Paulina

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Argyriou E, Melewar TC. Usability in e-Commerce websites: the interactive effects of animation, navigation, goals and personality on utilitarian and Hedonic attitudes. In Avonlitis GJ, Papavassiliou N, Papastathopoulou P, editors, Proceedings of the European Marketing Academy (EMAC) Conference 2006 Athens, Greece, 2006. 2006. p. CD ROM