Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Graham Leask*

*Corresponding author for this work

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)209-218
Number of pages10
JournalJournal of Medical Marketing
Volume5
Issue number3
DOIs
Publication statusPublished - 2005

Keywords

  • strategy frameworks
  • competitive dynamics
  • pharmaceutical industry

Cite this

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title = "Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry",
keywords = "strategy frameworks, competitive dynamics, pharmaceutical industry",
author = "Graham Leask",
year = "2005",
doi = "10.1057/palgrave.jmm.5040232",
language = "English",
volume = "5",
pages = "209--218",
journal = "Journal of Medical Marketing",
issn = "1469-7025",
publisher = "Palgrave Macmillan Ltd.",
number = "3",

}

Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry. / Leask, Graham.

In: Journal of Medical Marketing, Vol. 5, No. 3, 2005, p. 209-218.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

AU - Leask, Graham

PY - 2005

Y1 - 2005

KW - strategy frameworks

KW - competitive dynamics

KW - pharmaceutical industry

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UR - http://www.palgrave-journals.com/jmm/journal/v5/n3/abs/5040232a.html

U2 - 10.1057/palgrave.jmm.5040232

DO - 10.1057/palgrave.jmm.5040232

M3 - Article

VL - 5

SP - 209

EP - 218

JO - Journal of Medical Marketing

JF - Journal of Medical Marketing

SN - 1469-7025

IS - 3

ER -