Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Graham Leask

doi:10.1057/palgrave.jmm.5040232

Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Graham Leask^*

^*Corresponding author for this work

Economics, Finance and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	209-218
Number of pages	10
Journal	Journal of Medical Marketing
Volume	5
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.jmm.5040232
Publication status	Published - 2005

Keywords

strategy frameworks
competitive dynamics
pharmaceutical industry

Access to Document

10.1057/palgrave.jmm.5040232

Cite this

@article{cad28e7bbb9f4098a4c6a7e23145ce4a,

title = "Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry",

keywords = "strategy frameworks, competitive dynamics, pharmaceutical industry",

author = "Graham Leask",

year = "2005",

doi = "10.1057/palgrave.jmm.5040232",

language = "English",

volume = "5",

pages = "209--218",

journal = "Journal of Medical Marketing",

issn = "1469-7025",

publisher = "Palgrave Macmillan Ltd.",

number = "3",

}

TY - JOUR

T1 - Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

AU - Leask, Graham

PY - 2005

Y1 - 2005

KW - strategy frameworks

KW - competitive dynamics

KW - pharmaceutical industry

UR - http://www.scopus.com/inward/record.url?scp=84990397083&partnerID=8YFLogxK

UR - http://www.palgrave-journals.com/jmm/journal/v5/n3/abs/5040232a.html

U2 - 10.1057/palgrave.jmm.5040232

DO - 10.1057/palgrave.jmm.5040232

M3 - Article

SN - 1469-7025

VL - 5

SP - 209

EP - 218

JO - Journal of Medical Marketing

JF - Journal of Medical Marketing

IS - 3

ER -

Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Keywords

Access to Document

Other files and links

Cite this