Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Graham Leask*

*Corresponding author for this work

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)209-218
Number of pages10
JournalJournal of Medical Marketing
Volume5
Issue number3
DOIs
Publication statusPublished - 2005

Keywords

  • strategy frameworks
  • competitive dynamics
  • pharmaceutical industry

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