Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Graham Leask

doi:10.1057/palgrave.jmm.5040232

Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Graham Leask^*

^*Corresponding author for this work

Economics and International Business

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	209-218
Number of pages	10
Journal	Journal of Medical Marketing
Volume	5
Issue number	3
DOIs	https://doi.org/10.1057/palgrave.jmm.5040232
Publication status	Published - 2005

Keywords

strategy frameworks
competitive dynamics
pharmaceutical industry

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10.1057/palgrave.jmm.5040232

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title = "Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry",

keywords = "strategy frameworks, competitive dynamics, pharmaceutical industry",

author = "Graham Leask",

year = "2005",

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language = "English",

volume = "5",

pages = "209--218",

journal = "Journal of Medical Marketing",

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publisher = "Palgrave Macmillan Ltd.",

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T1 - Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

AU - Leask, Graham

PY - 2005

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KW - competitive dynamics

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UR - http://www.palgrave-journals.com/jmm/journal/v5/n3/abs/5040232a.html

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DO - 10.1057/palgrave.jmm.5040232

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VL - 5

SP - 209

EP - 218

JO - Journal of Medical Marketing

JF - Journal of Medical Marketing

IS - 3

ER -

Use of strategy frameworks to analyse competitive dynamics in the pharmaceutical industry

Keywords

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