Using Affective Content to Promote High-Involvement Services on Social Media
- Hai Anh Tran
- , Andrew Farrell
- , Heiner Evanschitzky
- , Bach Nguyen*
- , Anna-Lena Ackfeldt
*Corresponding author for this work
- Manchester Business School
- University of Exeter Business School
Research output: Contribution to journal › Article › peer-review
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