Using Relationship Marketing strategies to recruit, retain and sustain long-term relationships with PG students

Wendy Tabrizi, Anna-Lena Ackfeldt, Helen Higson

Research output: Contribution to conference › Abstract › peer-review

1 Abstract

1 results

2018

Experiencing transition into postgraduate study: can the application of relationship marketing principles help?
Tabrizi, W., 7 Dec 2018, p. 118. 1 p.
Research output: Contribution to conference › Abstract › peer-review

Open Access