Abstract
Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.
| Original language | English |
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| Title of host publication | EurOMA 2017 Conference Proceedings |
| Publication status | Published - 5 Jul 2017 |
| Event | 24th EurOMA conference - Edinburgh, United Kingdom Duration: 1 Jul 2017 → 5 Jul 2017 |
Conference
| Conference | 24th EurOMA conference |
|---|---|
| Country/Territory | United Kingdom |
| City | Edinburgh |
| Period | 1/07/17 → 5/07/17 |
Bibliographical note
Copyright: EurOMA 2017 Conference Proceedings.Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020
research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.
Keywords
- Servitization
- Value
- Network