Abstract
Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.
Original language | English |
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Title of host publication | EurOMA 2017 Conference Proceedings |
Publication status | Published - 5 Jul 2017 |
Event | 24th EurOMA conference - Edinburgh, United Kingdom Duration: 1 Jul 2017 → 5 Jul 2017 |
Conference
Conference | 24th EurOMA conference |
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Country/Territory | United Kingdom |
City | Edinburgh |
Period | 1/07/17 → 5/07/17 |
Bibliographical note
Copyright: EurOMA 2017 Conference Proceedings.Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020
research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.
Keywords
- Servitization
- Value
- Network