Value in servitization: From dyad to network level

Patricia Carolina Garcia Martin, Andreas Schroeder, Ali Ziaee Bigdeli, Timothy S Baines

Research output: Chapter in Book/Published conference outputConference publication


Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.
Original languageEnglish
Title of host publicationEurOMA 2017 Conference Proceedings
Publication statusPublished - 5 Jul 2017
Event 24th EurOMA conference - Edinburgh, United Kingdom
Duration: 1 Jul 20175 Jul 2017


Conference 24th EurOMA conference
Country/TerritoryUnited Kingdom

Bibliographical note

Copyright: EurOMA 2017 Conference Proceedings.

Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020
research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.


  • Servitization
  • Value
  • Network


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