Servitization implies a customer-centred approach, where value is enhanced through communication and interaction between the parties. The creation, delivery and capture of value in servitization have been widely analyzed within the supplier-customer dyad. However, when moving to a multi-actor level, a gap has been found regarding the challenges that the embedded context in which servitization takes place can have over the distribution and capture of part of the value created.
|Title of host publication||EurOMA 2017 Conference Proceedings|
|Publication status||Published - 5 Jul 2017|
|Event|| 24th EurOMA conference - Edinburgh, United Kingdom|
Duration: 1 Jul 2017 → 5 Jul 2017
|Conference||24th EurOMA conference|
|Period||1/07/17 → 5/07/17|
Bibliographical noteCopyright: EurOMA 2017 Conference Proceedings.
Funding: This conference paper is part of a project that has received funding from the European Union’s Horizon 2020
research and innovation programme under the Marie Skłodowska-Curie grant agreement No 721909.