Various forms of value-based selling capability: Commentary on “Value-Based Selling: An Organizational Capability Perspective”

Matti Jaakkola*, Johanna Frosen, Henrikki Tikkanen

*Corresponding author for this work

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)13-14
Number of pages2
JournalIndustrial Marketing Management
Volume45
DOIs
Publication statusPublished - Feb 2015

Bibliographical note

© 2015 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/

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