Various forms of value-based selling capability: Commentary on “Value-Based Selling: An Organizational Capability Perspective”

Matti Jaakkola; Johanna Frosen; Henrikki Tikkanen

doi:10.1016/j.indmarman.2015.02.022

Various forms of value-based selling capability: Commentary on “Value-Based Selling: An Organizational Capability Perspective”

Matti Jaakkola^*, Johanna Frosen, Henrikki Tikkanen

^*Corresponding author for this work

Marketing and Entrepreneurship

Research output: Contribution to journal › Article › peer-review

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63 Downloads (Pure)

Original language	English
Pages (from-to)	13-14
Number of pages	2
Journal	Industrial Marketing Management
Volume	45
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.022
Publication status	Published - Feb 2015

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10.1016/j.indmarman.2015.02.022

Various forms of value-based selling capability
© 2015 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/
Final published version, 188 KBLicence: CC BY 3.0

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Various forms of value-based selling capability: Commentary on “Value-Based Selling: An Organizational Capability Perspective”

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