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Viral marketing and purchase intentions of mobile applications users
Reza Marvi
, Hendijani Fard
Marketing and Entrepreneurship
Aston Business School
Research output
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Contribution to journal
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Article
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peer-review
Overview
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Keyphrases
Purchase Intention
100%
Mobile Application
100%
Viral Marketing
100%
Social Networks
37%
Perceived Usefulness
37%
Social Media
37%
Argument Quality
37%
Perceived Ease of Use
25%
App Markets
25%
Source Credibility
25%
Design Methodology
12%
Product-service
12%
Conceptual Model
12%
World Wide Web
12%
Customer Perception
12%
Information Quality
12%
Iran
12%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
12%
Marketing Strategy
12%
Electronic Commerce
12%
Entrepreneurs
12%
Information Adoption
12%
Potential Customer
12%
Invalid
12%
Viral
12%
Information Quantity
12%
Subjective Norms
12%
Perceived Behavioral Control
12%
Communication Channels
12%
Technology Acceptance Model 2 (TAM2)
12%
Amazon
12%
Theory of Reasoned Action
12%
Discussion Boards
12%
Application Context
12%
Blogs
12%
Online Communities
12%
Comprehensive Perspective
12%
Multiple Industries
12%
Twitter
12%
Multiple Countries
12%
Facebook
12%
WhatsApp
12%
Chat Room
12%
Instagram
12%
Action Information
12%
LinkedIn
12%
Corporate Website
12%
WeChat
12%
Pinterest
12%
Mobile App Market
12%
Information Credibility
12%
Change Potential
12%
Adoption Technology
12%
Social Commerce
12%
Traditional Marketing
12%
Viral Advertising
12%
Technological Products
12%
App Features
12%
Telegram
12%
Viber
12%
Model Acceptance
12%
Social Sciences
Social Network
100%
Mobile App
66%
Source credibility
66%
Sales
33%
Iran
33%
Structural Equation Modeling
33%
Marketing Strategy
33%
Technology Acceptance Model
33%
Communication Process
33%
Online Communities
33%
Facebook
33%
Instagram
33%
Social Commerce
33%
Design Methodology
33%
WhatsApp
33%
Economics, Econometrics and Finance
Viral Marketing
100%
Industry
16%
Marketing Management
16%
Innovation Adoption
16%
Social Commerce
16%
Marketing
16%
Consumer Attitude
16%
Computer Science
WhatsApp
20%