Welcome to my “real world”: integrating practice, theory and research to reduce under-graduate student a-motivation and increase employability

Keith Glanfield, Nick Oppenheimer, Julian Lamb, Helen E. Higson

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2014
Event2nd International Colloquium on Design, Branding and Marketing - Nottingham Trent University, Nottingham, United Kingdom
Duration: 9 Dec 201410 Dec 2014

Conference

Conference2nd International Colloquium on Design, Branding and Marketing
CountryUnited Kingdom
CityNottingham
Period9/12/1410/12/14

Research Output

Cite this

Glanfield, K., Oppenheimer, N., Lamb, J., & Higson, H. E. (2014). Welcome to my “real world”: integrating practice, theory and research to reduce under-graduate student a-motivation and increase employability. Paper presented at 2nd International Colloquium on Design, Branding and Marketing, Nottingham, United Kingdom.