What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

John Fahy; Graham Hooley; Gordon Greenley; John Cadogan

doi:10.1016/j.jbusres.2005.03.002

What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

John Fahy^*, Graham Hooley, Gordon Greenley, John Cadogan

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

Abstract

The article by Gibbert et al. (2005) [Gibbert M, Golfetto F, Zerbini F. What do we mean by 'marketing' resources and competencies? A comment on Hooley, Greenley, Cadogan and Fahy (2005). Journal of Business Research; 2005] criticises our treatment of marketing resources and argues that greater attention should be paid to the notion of competencies as marketable outputs. We respond by revisiting the conceptual domain of the marketing resources construct and also by examining whether marketing competencies represent a new category of marketing resource. © 2005 Elsevier Inc. All rights reserved.

Original language	English
Pages (from-to)	152-154
Number of pages	3
Journal	Journal of Business Research
Volume	59
Issue number	1
Early online date	23 May 2005
DOIs	https://doi.org/10.1016/j.jbusres.2005.03.002
Publication status	Published - Jan 2006

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abstract = "The article by Gibbert et al. (2005) [Gibbert M, Golfetto F, Zerbini F. What do we mean by 'marketing' resources and competencies? A comment on Hooley, Greenley, Cadogan and Fahy (2005). Journal of Business Research; 2005] criticises our treatment of marketing resources and argues that greater attention should be paid to the notion of competencies as marketable outputs. We respond by revisiting the conceptual domain of the marketing resources construct and also by examining whether marketing competencies represent a new category of marketing resource. {\textcopyright} 2005 Elsevier Inc. All rights reserved.",

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What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

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