What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

John Fahy*, Graham Hooley, Gordon Greenley, John Cadogan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Fingerprint Dive into the research topics of 'What is a marketing resource? A response to Gibbert, Golfetto and Zerbini'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences