Whats in a handshake? Exploring business-to-business relational exchange

Anouche Newman, Ian N. Lings, Nick J. Lee

Research output: Chapter in Book/Published conference outputConference publication

Original languageEnglish
Title of host publicationVirtue in marketing
Subtitle of host publicationproceedings of Academy of Marketing Annual Conference
Publication statusPublished - 2004
EventAcademy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom
Duration: 6 Jul 20048 Jul 2004


ConferenceAcademy of Marketing Annual Conference 2004
Country/TerritoryUnited Kingdom

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