Whats in a handshake? Exploring business-to-business relational exchange

Anouche Newman, Ian N. Lings, Nick J. Lee

Research output: Chapter in Book/Published conference output › Conference publication

Original language	English
Title of host publication	Virtue in marketing
Subtitle of host publication	proceedings of Academy of Marketing Annual Conference
Publication status	Published - 2004
Event	Academy of Marketing Annual Conference 2004 - Cheltenham, United Kingdom Duration: 6 Jul 2004 → 8 Jul 2004

Conference	Academy of Marketing Annual Conference 2004
Country/Territory	United Kingdom
City	Cheltenham
Period	6/07/04 → 8/07/04

Cite this

@inproceedings{edcec6ab28b14358bd190e4e10b61c13,

title = "Whats in a handshake? Exploring business-to-business relational exchange",

author = "Anouche Newman and Lings, {Ian N.} and Lee, {Nick J.}",

year = "2004",

language = "English",

booktitle = "Virtue in marketing",

note = "Academy of Marketing Annual Conference 2004 ; Conference date: 06-07-2004 Through 08-07-2004",

}