Which ingredients for which cake? Achieving sustainable competitive position

S. Attia, Graham J. Hooley

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2002
    EventAcademy of Marketing Annual Conference 2002 - Nottingham, United Kingdom
    Duration: 2 Jul 20025 Jul 2002

    Conference

    ConferenceAcademy of Marketing Annual Conference 2002
    CountryUnited Kingdom
    CityNottingham
    Period2/07/025/07/02

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