Which ingredients for which cake? Achieving sustainable competitive position

S. Attia, Graham J. Hooley

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2002
    EventAcademy of Marketing Annual Conference 2002 - Nottingham, United Kingdom
    Duration: 2 Jul 20025 Jul 2002

    Conference

    ConferenceAcademy of Marketing Annual Conference 2002
    CountryUnited Kingdom
    CityNottingham
    Period2/07/025/07/02

    Cite this

    Attia, S., & Hooley, G. J. (2002). Which ingredients for which cake? Achieving sustainable competitive position. Paper presented at Academy of Marketing Annual Conference 2002, Nottingham, United Kingdom.