Which ingredients for which cake? Achieving sustainable competitive position

S. Attia, Graham J. Hooley

    Research output: Unpublished contribution to conference › Unpublished Conference Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2002
    EventAcademy of Marketing Annual Conference 2002 - Nottingham, United Kingdom
    Duration: 2 Jul 2002 → 5 Jul 2002

    Conference

    ConferenceAcademy of Marketing Annual Conference 2002
    Country/TerritoryUnited Kingdom
    CityNottingham
    Period2/07/02 → 5/07/02

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