Why consumers engage in co creating experiences by disclosing the intimate public and private self-image.

Iftakar Haji, Christof Backhaus

Research output: Unpublished contribution to conferenceUnpublished Conference Paperpeer-review

Original languageEnglish
Publication statusPublished - 22 Jun 2017
EventFrontiers in Service Conference 2017 - New York, United States
Duration: 22 Jun 201725 Jun 2017
https://www.servsig.org/wordpress/2016/07/frontiers-in-service-conference-2017-in-new-york/

Conference

ConferenceFrontiers in Service Conference 2017
Country/TerritoryUnited States
CityNew York
Period22/06/1725/06/17
Internet address

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