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Why UK midwives intend to stay in or leave the midwifery profession: A conceptual model of push, pull and mooring factors

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Abstract

Problem: 

Retention and recruitment of midwives is of global importance as workforce shortages impede the quality and safety of care provided. 

Background: 

Midwives’ intentions to leave the profession require examination in a post COVID-19 pandemic context, yet their data is often conflated with nurses. 

Aims: 

To a) measure UK midwives’ intentions to leave midwifery, b) explore the reasons behind them using qualitative methods, and c) map these reasons to create a model of push, pull and mooring (PPM) factors.

Methods: 

This convergent parallel mixed-methods study included UK midwives (n = 575) who completed an online survey consisting of a three-item scale paired with open text response options. Items were scored on a 7-point Likert scale. Mean composite intention scores were calculated. Framework analysis was used to make sense of the qualitative data collected. 

Findings: 

The composite mean score for intention to leave midwifery in the sample was 4.15 (SD 1.87). Themes related to midwives’ intention to leave included: Too much pressure (stressful, poor mental health); Poor workplace cultures; Planned retirement or career change; Feeling undervalued; professional constraints and preserving physical health. Themes related to midwives’ intention to stay included: No perceived alternative; Their ability to move away from clinical midwifery practice; Being new to the profession; Considering the alternatives to midwifery but staying as the hours and money are good; Professional identity overriding the rough days, and Job satisfaction. Distinctively, our findings reveal a paradox in that although professional identity acts as a pull factor, its connection to burnout and excessive endurance demonstrates that it is not uniformly advantageous. 

Discussion: 

Drawing from PPM theory, we present the first conceptual model of PPM factors for midwifery. The presenteeism identified poses threats to quality and safety. 

Conclusion: 

Findings offer important opportunities to minimise push factors, enhance pull factors and strengthen mooring factors for optimal recruitment and retention in Midwifery.

Original languageEnglish
Article number104791
Number of pages10
JournalMidwifery
Volume158
Early online date30 Mar 2026
DOIs
Publication statusE-pub ahead of print - 30 Mar 2026

Bibliographical note

Copyright © 2026 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY license (https://creativecommons.org/licenses/by/4.0/).

Funding

This study received funding via the Iolanthe Midwifery Trust.

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 3 - Good Health and Well-being
      SDG 3 Good Health and Well-being

    Keywords

    • Burnout, Professional
    • Intentions to leave
    • Job security
    • Midwifery
    • Patient care
    • Professional identity

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